About Roots

Rooted in heritage.
Built on standards.

A German brand founded in Berlin in 2000. Manufactured in our own certified facility in Egypt. More than 25 years of experience in natural oils and cosmetics.

Our Story

The story of aromatic oils began in Egypt

More than 4,000 years ago, Egyptian priests and physicians were already working with plant essences. At Saqqara, archaeologists found alabaster tablets made to hold the Seven Sacred Oils of the pharaohs. Egypt was where this craft started.

Roots was founded in Berlin in 2000 with a clear idea: to bring this heritage together with German standards of quality, documentation and responsibility. From the start, every formula had to meet one test: natural ingredients, carefully selected, made without compromise.

To control quality at the source, Roots went back to where it all began. Today our products are made by GoNatural Pure Cosmetics, our own licensed manufacturing company in 6th of October City, Egypt. The facility combines German manufacturing standards with the efficiency of local production, close to the plants and raw materials we work with.

More than 25 years of experience. Rooted in heritage, built on standards.

Ancient Egypt

Plant essences and the Seven Sacred Oils — the origin of the craft.

2000 · Berlin

Roots is founded in Germany with German standards of quality and documentation.

Own manufacturing

Production moves to our licensed company in Egypt, close to the raw materials.

Today

Supplying partners in several countries across Europe and the Middle East.

Manufacturing

Made in Egypt, to German standards

Roots pure aloe vera

Quality & Certifications

Internationally accredited management systems

Our facility is certified by OSS Middle East (EGAC-accredited, IAF member).

ISO 9001:2015

Quality Management

ISO 14001:2015

Environmental Management

ISO 45001:2018

Occupational Health & Safety

Our Values

Quality first

German standards, documented processes, certified systems.

Transparency

We say what is in our products, and what is not.

Responsibility

For people, for the environment and for the packaging we leave behind.

Partnership

Long-term relationships with distributors and partners who share our values.